Apples but not pears: the London Vermouth Company

I suppose no one should have been surprised that, hot on the heels of the recent gin boom, where half a dozen new gins seem to be released each week and every town or visitor attraction has its own brand, there should then be a vermouth boom. Well, maybe not a boom exactly, but certainly when I was a youth you basically had Martini and Cinzano, plus some dodgy supermarket clones. If you were a bit classy there was Noilly Prat and bar-trade insiders might favour Dolin. But now new brands are springing up all over the world, including Regal Rogue from Australia and my current favourite Belsazar from Germany. Often the USP will be the use of local wines as a base. 

The latest aromatised infusions to tickle my jaded palate come from much closer to home—London (specifically Queen’s Park, which is the other side of the city from my manor, Greenwich). A friend emailed with a mysterious request for my mailing address—he said a friend of his had something to send me. In due course three bottles arrived from the London Vermouth Company. 

Set up by Ben Leask, Andrew Wealls and Guy Abrahams, three friends with diverse backgrounds but a shared interest in food and drink, the LVC, as its name suggests, focuses on the local sourcing. Mind you, it’s a bit of a fudge, as not a lot is grown in London itself. But the S.E. Dry vermouth uses Bacchus wine from the South Downs, gooseberries from Essex and Bramley apples from Kent, so near London if not actually in it. (It does contain London honey, though, from Dulwich, not far from me.) The Amber Limon uses Kentish rhubarb, but I’m assuming the blood oranges are not from anywhere very nearby. And Camille’s Red uses dry wines from Kent and Surrey, but also ruby port. 

The Amber and the Red also feature largely unnamed botanicals (numbering 21 and 23 respectively), although the website does mention that Indian cardamom features in Amber Limon and S.E. Dry, orange flowers from Marrakesh in Amber Limon and Camille’s Red, and Indonesian cloves and black pepper in the red as well. But they were at least able to find local bay leaves, grown in Guy's back garden.

In each case the founders asked a specialist to concoct the recipe: the amber and red vermouths were crafted by drinks expert Camille Hobby Limon, of The Bar With No Name and Zetter Townhouse, while the S.E. Dry was created by chef Steven Edwards, winner of MasterChef: The Professionals in 2013. Neither had made a vermouth before, but the chaps behind LVC specifically wanted to see what happens when someone who is a genius in one field takes on a challenge in a different one.

S.E. Dry

Uncorking the bottle releases rather a complex and intriguing aroma—honeysuckle sweetness, nettles, elderflower, raspberries, meringue and candied fruit and angelica. All rather tantalising and exciting. But when you slosh some of the liquid into a glass the bouquet suddenly changes and becomes more overwhelming and actually less appealing, with a heavy layer of flowers that have “gone over”. There is still a bright orange/grapefruit citrus character, but now with the burdensome confectionary miasma of hard-boiled sweets, along with something pungently herbaceous.

On the palate there is a strong, sharp vegetable note of rhubarb, with roiling meadow flowers and stalks. It’s a bit cloying, though the balance is medium sweet overall. I try some Belsazar Dry alongside for comparative purposes. I always think of this as quite savoury, with almost a saline note, but I’m surprised to find it is actually no less sweet than the S.E. Dry; however the flavour is sharper, more about tart berries than mulching flowers.

I try the obvious and make a Dry Martini with it. This actually works better than I expected. It’s not much like Belsazar; it’s more floral and has an overriding aroma of elderflower and gooseberries floating above it. I don’t think it’s likely to become my new favourite vermouth but, especially when partnered with a stern, savoury gin, it can make for a soft, summery Martini that balances the hard juniper edges of the spirit.

Amber Limon

As mentioned, this stars rhubarb and blood orange, and is indeed amber in colour. Sniffing the open bottle yields a smell not dissimilar to the Dry but tighter, more citric, toasty and perfumed. Like hip marmalade. But once again, in the glass the aroma gets overwhelmed by heavy floral overtones, but this time I can’t help being reminded of synthetically-fragranced paper hand towels.

On the tongue there is a totally unexpected resinous spice like frankincense, along with floral and herbal weight. It’s a bit like wandering into a patchouli-doused head shop. There’s a bit of violet and strawberry in there too, citrus tartness and rhubarb bitterness, plus a lemon balm note that runs through both vermouths. But that patchouli note dominates. 

There aren’t really any classic amber vermouth recipes so I try making a Negroni using this one. For me this is dominated, as soon as you smell it, by a note that reminds me of creosote though Mrs H. gets mainly boiled sweets again. I eventually managed to balance it up a bit by adding more Campari and gin, but it really is a bit pointless using this vermouth in the first place.

I do a search for bianco vermouth cocktails and discover that Simon Difford thinks the El Presidente—Cuba’s Martini, made with rum and vermouth—it best made with bianco. A 2:1 blend of white rum and the Amber Limon certainly doesn’t clash, though it isn’t transformative either. You still have to like the vermouth’s cloying pungency. Another Difford suggestion is bianco vermouth with tequila, and this turns out to be more successful. The herbaceous prickle of the tequila locks horns with the heavy floral and resinous notes of the vermouth; with Olmeca Altos Plata I find that at 2:1 the vermouth is actually rather swamped and you need 1:1 proportions to get a good balance between the two. Difford’s recipe includes a bit of maraschino—thought I don’t think it needs sweetening—plus lavender bitters; I have none to try, but I can imagine the result would be a very complex cocktail, full of fleshy vegetable layers and late-summer floral tendrils.

One other thing Difford suggests is an Algonquin cocktail, which uses rye whiskey, vermouth and pineapple juice. I don’t have any of the latter, but a mix of rye-high Four Roses Small Batch bourbon and the Amber Limon is also very interesting, the spirit’s woody rasp more than a match for the vermouth.

Camille’s Red

In addition to the two English wines, ruby port and those spices, this apparently includes bonfire toffee—toffee made with black treacle (molasses). A sniff of the bottle offers a promising dark scent of orange and woody cinnamon, a bit of clove, plus that candied layer all these vermouths seem to have. In the glass it is less cloying than the other two; there is rhubarb, something floral, coffee, toffee and ruby port notes.

For my taste, the balance of sweet and bitter on the palate here is the most successful out of the three, with herbal, rooty and candied elements. Out of the three this is probably the only one I could drink neat—despite the dominating “potpourri” note that they all have—though in comparison Belsazar Red is tighter, leaner and certainly more bitter.

I try a Manhattan using this vermouth; it’s certainly distinctive, with strong wafts of citrus and rhubarb on the nose, but on the palate it lacks something in the middle. Oddly, it has a cough-mixture quality but seems kind of dry too. Adding a dash of maraschino helps, but again you’d be better off just using a different vermouth.

In a Negroni things start to look up. Straightaway the blend has what I can only described as an openness or transparency. I think the rhubarb and grapefruit elements sit comfortably with the citric bitterness of the Campari and the heady thrust of the juniper in a vivid harmony. There is also an intriguing perfumed aftertaste. The vermouth really comes into its own here, but you’d better be OK with bitterness. I tried it with several different gins and it is a solid winner.

The stated aim here, to make specifically London vermouths, is a bit hit and miss—not only do so many of the ingredients come from other countries, but the whole idea of vermouth has nothing to do with British food and drink traditions (other than our willingness to drink the stuff, though that applies to most boozes). But have they created something that tastes particularly Londonish? Rhubarb is a strong presence, which is fair play, though if you wanted a bittering agent then hops would also have been authentic for the region. And if the smell of over-mellow honeysuckle and elderflower makes you think of England then that is a thread that runs through these offerings. It’s a smell I get from gins sometimes and it usually makes my nose wrinkle and my lip curl, but to each his own. 

As I say, Camille’s Red makes a bright, open, vivid Negroni and the Dry makes a blossomy, summery Martini. The Amber is the most challenging for me, but initial experiments suggest it’s best matched with the powerful savoury flavours of tequila and American whiskey.

No.1 Amber Limon and No.3 S.E. Dry are £24 for 50 ml, and No.2 Camille’s Red £26 for 50 ml, all from the London Vermouth Company online shop 

Pale fire: the perfect aperitif for a summer's day

During my investigations into Luxardo’s famous maraschino I came across Luxardo Bitter—I’d not heard of it before but it is an amaro made from an infusion of various herbs, spices and fruits. The basic bitter is bright red, so clearly in the same ballpark as Campari. (The colour of Campari is a gimmick, originally made with cochineal, i.e. crushed beetles, but nowadays synthetic, so I would assume the only reason Luxardo’s product would be the same colour is to try and encroach on the same market—but there are actually quite a few red amari out there so perhaps it is traditional.)

But they also make a Bianco version, which Luxardo describe only as an “infusion of bitter herbs, aromatic plants and citrus fruits in water and alcohol”. It is sweet and plump in the mouth, with a delicate complexity, floral notes and a pronounced rooty bitterness. I have some Campari to hand, and by comparison it is less sweet with stronger fruit notes, a distinct note of orange peel and a black pepper finish. I have read that Luxardo Bitter Bianco has some wormwood infused towards the end of the process to give it a lingering bitterness.

What really caught my eye was a reference to the Bitter Bianco in the context of a “White Negroni”. I’m a big fan of the Negroni cocktail, a drink with a colourful history, allegedly created when one Count Negroni asked for the soda in his Americano be replaced with gin (though there is bitter rivalry between different origin stories). It’s a powerful beverage—all the ingredients are alcoholic—that enjoyed a revival a few years ago. A mix of equal parts gin, Campari and red vermouth, it has a bitter-sweet flavour bursting with all the herbs and roots that have gone into the component infusions, with juniper rising over the top and strong orange notes (it is usually garnished with orange). And of course it is a deep red colour from the vermouth and Campari.

If you actively search for White Negoni cocktails the recipe that comes up most often actually has Lillet Blanc standing in for the vermouth and Suze standing in for the Campari. But there is a version that uses Luxardo Bitter in place of the Campari and bianco vermouth in place of the red vermouth. It is a fairly new drink, as Bitter Bianco was only released in 2016.

I guess the main schtick with this cocktail is its colourlessness compared to a regular Negroni, but it certainly works on its own terms, with a good sweet-bitter balance and a pronounced vanilla flavour from the vermouth (I used Cinzano Bianco). It’s less aggressive that a normal Negroni, subtle and thought-provoking. I can imagine pondering its delicate intricacies on a gentle summer’s afternoon. I get the impression that most people garnish a White Negroni with orange as normal, but I felt it was more chromatically harmonious to use lemon.

For more Negroni variants see this post from 2015.

Regal Rogue, an Aussie vermouth fit for a king?

It seems only yesterday that I was commenting how rare it was for a new vermouth to be launched. That was in the context of Quintinye Vermouth Royal, and in truth it was a full eight months ago. (By comparison, last Monday I was helping DBS judge the Craft Distilling Expo’s Gin of the Year awards and although it was only open to craft gins launched since July 2013 of this year, there were 41 entrants.)

So the arrival of Regal Rogue still marks a rare example of a new vermouth range. And in fact it literally turned up on my doorstep unannounced: a courier knocked on the door and handed over a cardboard suitcase, which turned out to contain a complex assemblage. In addition to bottles of two new vermouths, a rosso and a bianco (according to the website there is also a dry), there were bottles of approved mixers, along with approved garnishes too. There were various bits of paper and cardboard, a couple of straws, a silk pocket square and a feather. The handkerchief is one of three that have been produced to play up the gentleman-rogue image, each one representing the botanicals of one of the three vermouths. My one (see picture) represents the Dry, according to the name of the image file on the website, though I’m not sure exactly what is being depicted—it looks like a bacterial culture under a microscope. As for the feather, the only clue I can find is the recent win at the Sydney Design Awards, which they refer to as “a feather in our cap”…*

The box of goodies, including mixers, garnishes and a silk handkerchief

Vermouth is wine that has been “aromatised” with herbs, spices, fruits, barks, etc, and often fortified as well. Its homeland is Italy and France, but Regal Rogue hails from Australia and makes use both of local wines and local botanicals. It is intended as a celebration of these and apparently is also made in annual batches to mark the variations from vintage to vintage (although in fact the bottles I was sent have no vintage statement on them). The bianco is made from Semillon and Sauvignon Blanc, bottled at 18% alcohol by volume and infused with bush lemons, lemon myrtle, finger limes, sage, oregano, basil, native thyme, lemongrass and vanilla. The rosso (19% ABV) is made from a blend of Semillon, Shiraz and port. This is interesting in itself, because red vermouth is typically not made from red wine, but usually white wine, with caramel colour sometimes added. Regal Rogue Rosso is therefore redder than many rossos. This wine blend is infused with wattle seed, pepper berries, orange, cocoa nibs, clove, cinnamon and ginger.

Behold the Regal Rogue Dry official pocket square

Official straws, the Dry at the top and the Bianco below

The name “vermouth” comes from vermut the German for wormwood, and vermouth is traditionally defined by the presence of this bitter herb, consumed for its perceived health and digestive benefits, yet neither the labels nor the website suggest there is any of it in Regal Rogue rosso or bianco.* (Mind you, the website does state that the dry vermouth contains wormwood, along with olive leaf, juniper, rosemary, quandong, nettle leaf, gentian and orris infused into Sauvignon Blanc; sounds interesting, especially with the juniper and orris, both traditional gin botanicals.)

Where Quintinye played upon a historical connection with Jean-Baptiste de la Quintinye, botanist to King Louis XIV of France, Regal Rogue manages to embrace its bouncy, earthy, playful New World origins, but at the same time projects itself as the character of “Lord Ward” an imaginary aristocrat playboy (so, to be pedantic it’s more Noble Rogue than Regal Rogue…). On the bottle he appears as a medieval knight, though elsewhere in the literature the milieu seems to be the 17th or 18th century.

The preferred serve for the bianco, with elderflower pressé,
garnished with a slice of grapefruit and a spring of rosemary

But what of the liquid itself? Despite the unusual ingredients, the bianco’s nose is recognisably that of vermouth, hitting you primarily with sage and lemon balm or lemon thyme. Compared to Noilly Prat it is heavier and more pungent, where Noilly is sharper, more delicate and honeyed, with a hint of vanilla. Regal Rogue is more of a savoury, vegetal punch. Maybe it was because I was tasting it around suppertime, but I kept thinking it would be nice in pasta sauce…

On the palate it is sweetish but with a slightly bitter finish, and the same sage/lemon thyme thrust. Noilly is obviously drier (but then the Regal Rogue I’m tasting is a bianco, traditionally a sweet white, not a dry). Although it is definitely doing the same job of the French vermouth, it takes a more muscular approach.

Time to try it in the obvious cocktail, a Martini, which I approach with 40ml Bombay Dry gin and 10ml Regal Rogue bianco. This obviously makes a sweetish Martini, but at this ratio the vermouth is not as powerful as I might have expected after tasting it neat. But even here you can tell, from the distinctly savoury character of the vermouth, that this drink is yearning to be a Gibson (a Martini served with a cocktail onion as garnish). Add another 10ml of vermouth and we reach an agreeable botanical balance, though it is now a bit sweet for me.

The preferred serve for the Rosso, with ginger beer and garnished with
a slice of orange and a sprig of mint

The accompanying literature actually has a recommended Martini recipe, unexpectedly combining 40ml vermouth with just 20ml gin—they recommend Westwinds Sabre Gin. I don’t have any but I try Captive Spirits’ Big Gin, which is indeed big, punchy and pungent. The juniper backbone certainly makes its presence felt but this is too vermouth-heavy and sweet. Add just another 10ml gin, however, and the balance comes into focus: it’s busy but everything seems in its place.

Interestingly, the bits and pieces that came in the box are actually geared towards a less traditional serve: on the rocks with a mixer, in this case elderflower pressé, garnished with a slice of grapefruit and spring of rosemary. Probably not a combo you would have knocking around at home, which I guess is why they included the components in the box. And it is indeed an excellent combination, the vermouth’s herbal pungency merging with the prickly aromatic tartness of the elderflower, and the grapefruit adding a fresh citrus note to the lemon thyme dimension already present.

I attempt to compare the Regal Rogue Rosso to some Martini Rosso, although the latter has been around a bit and looks distinctly brown. But the nose of the two is still remarkably similar. The Regal Rogue has the trademark pungency but the sage notes are less pronounced here; I get orange, cinnamon and cloves and a hint of nettles and even tomato. On the palate it is less sweet and caramelly than the Martini, lighter, fresher, more delicate and more aromatic. It has both tartness and bitterness and is not particularly sweet, being more a broadside of fresh, aggressively fragrant herbs. Mind you, when I try to make a Manhattan featuring Regal Rogue Rosse and Rittenhouse Rye 100 Proof, the vermouth surprisingly takes a back seat at 2:1, although it adds a little sweetness and softness. Add a bit more and orange notes come through, along with the strange tomato element. I’m not sure it’s ideal for this cocktail.

A Gibson made with Regal Rogue Bianco and Big Gin

But try their recommended long drink, on the rocks with ginger beer, garnished with a slice of orange and a spring of mint, and once again they have a winner, with the herbal notes blending seamlessly with the ginger tang (and there is ginger in the vermouth too). It is rather moreish like this and more drinkable than the vermouth on its own.

Perhaps the most interesting thing about these two Regal Rogue products is the fact that they don’t seem to be pushing them in the traditional cocktail ingredient roles, but instead suggesting them long with mixers and no other alcohol. I have noticed of late a bit of a move towards lighter, longer mixed drinks, using wine and vermouth and no spirits, so Regal Rogue may have been created to ride this wave. Perhaps more of a summer thing than for the autumn, but that is just a niggle. And I’m sure in time mixologists will come up with plenty of spirit-based cocktails that make the most of the unique flavours of this new range.

At the moment you can only buy Regal Rogue by the bottle at Selfridges (at a hefty £24.90 for 70cl), plus in select bars such as the Soho House Group and Granger & Co.

* I later spoke to someone from the PR agency and he didn’t know about the feather either, but guessed it might be connected with the owl that is depicted sitting on the rogue’s shoulder on the label of the bottle. I had assumed that the whole package had been dreamed up by the agency, but apparently it all came from the founder of the brand, Mark Ward—truly his is an all-encompassing vision.

** At the launch of Quintinye, Jean-Sébastien Robicquet stated that under EU regulations anything labelled as vermouth had to contain wormwood. (In fact see Section 2 (a) here.) Indeed, after speaking with the founder, the PR was able to confirm that all three Regal Rogue products do contain it.